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 106 學年度 第 2 學期 英語學系 謝麗雪教師 廣告英文 課程大綱

課程簡介   Course Introduction
開課年度學期
Year / Term
106 學年度 第 2 學期
開課班級
Department
英語學系 英語一
授課方式
Instructional Method
課堂教學 、 中英文雙語授課
課程電腦代號
Course Reference Number
127064
課程名稱(中文)
Course Title(Chinese)
廣告英文
課程名稱(英文)
Course Title(English)
Advertisements in English
學分數/時數
Credit Hours
2 / 2
必(選)修
Requirement / Elective Course
選修
授課老師
Instructor
謝麗雪
助教
Teaching Assistant
上課時間
Meeting Time
星期四,節次4、5
上課教室
Classroom
J202
Office Hours
謝麗雪:2233/4589

獲獎及補助情形   Awards and Grants

聯合國永續發展目標 (SDGs跨域類別)   Sustainable Development Goals, SDGs

課程目標   Learning Objectives
Advertising in English is about learning basic knowledge of current linguistic forms of advertising and cultivation of application of advertising language. This course combines the advertising application activities with theory and practice, and requires the following content. First, commercial is an important expressive method, which helps to understand language, so understanding the advertising language is important. Second, learning the analytical ability of advertising language helps to understand appropriate linguistic phenomena and avoid similar errors. Third, learning correct language in advertisement assists the application in the advertising service, so that practice can be applied with the theory and make the students’ advertising knowledge develop better and improve their life style. After taking the course, students may improve their oral expressive ability and translation skills. They may also actively get in touch with more types of materials in learning English. 

先修 ( 前置 ) 課程   Prerequisite
 

課程大綱   Course Syllabus
週次
Week
課程單元大綱
Unit
教學方式
Instructional Method/Style/Teaching Style
參考資料或相關作業
References or Related Materials
評量方式
Grading
1 2/22 School ceremony   No class   
2 3/1 Class introduction+The dimensions of advertising      
3 3/8 The dimensions of advertising      
4 3/15 Analyzing the communication process      
5 3/22 Buying decision process      
6 3/29 creativity and advertising      
7 4/5 Holiday  No class   
8 4/12 Art and copy      
9 4/19 Producing ads for print, electronic, and digital media      
10 4/26 Language and paralanguage      
11 5/3 Words and phrases      
12 5/10 Prosody, parallelism, poetry      
13 5/17 Midterm (presentation of a two-commercial analysis)      
14 5/24 Principles of persuasion      
15 5/31 persuasion techniques      
16 6/7 mid-term exam      
17 6/14 Final report      
18 6/21 Final report      


單一課程對應校能力指標程度   The Degree to Which Single Course Corresponds to School Competence
編號
No.
校核心能力
School Core Competencies
符合程度
Degree of conformity
1 道德力 (Morality) 5
2 自學力 (Self-learning) 5
3 創造力 (Creativity) 5
4 溝通力 (Communication) 5
5 就業力 (Employability) 4

單一課程對應系能力指標程度   The Degree to Which Single Course Corresponds to Department Competence
編號
No.
類別
Category
系核心能力
Department Core Competencies
符合程度
Degree of conformity
01 系所 使用英語聽、說、讀、寫之能力。 5
02 系所 使用英語文與華語文互譯之能力。 5
03 系所 進行學術研究之能力。 4
04 系所 進入職場就業之能力。 4

單一課程對應院能力指標程度   The Degree to Which Single Course Corresponds to College Competence
編號
No.
院核心能力
College Core Competencies
符合程度
Degree of conformity
1 語文能力 5
2 溝通與合作 5
3 理性創新與實踐 4


教科書或參考用書   Textbooks or Reference Books
館藏書名   Library Books
備註   Remarks
PPT and handouts
邱玉容(2008)。Advertising & English, 2nd ed。Taipei: Bookman.
王嚥希(2008). Business Advertising. Beijing: University of International Business and Economics Press.
Cook, G. (2006). The Discourse of Advertising, 2nd ed. London: Routledge.
(請尊重智慧財產權,不得非法影印教科書)

※請尊重智慧財產權,不得非法影印教科書※
※   Please respect intellectual property rights and do not illegally photocopy textbooks.  ※

教學方法   Teaching Method
教學方法
Teaching Method
百分比
Percentage
Lectures 50 %
discussion 25 %
audio/visual aids and group/individual task 25 %
總和  Total 100 %

成績評量方式   Grading
評量方式
Grading
百分比
Percentage
Class participation 10 %
group discussion and exercises 15 %
midterm exam 35 %
final report(presentation: 15%, ppt 10%, Written commercial proposal design word 10%) 35 %
comments 5 %
總和  Total 100 %

成績評量方式補充說明   
Class participation: 10%, comments: 5%, group discussion 15%, midterm exam 35% and final report 35%. An extra 0.1 point or more grades will be given for each voluntary response or performance in class.(the maximum is 5%).Each lateness for 10 minutes would cost 1 point of total grade.
.

Requirements
1. The assigned text should be read before class.
2. Homework should be done at home and then you may pose questions to be answered in class.
3. Pairs will be assigned to present their conversation from the textbook. Group discussion with presentation will be done in class.
4. 10% of the grade of class participation and discussion will be deducted for one hour absence (20 minutes/50 minutes late will be counted as one absence).
5. No cheating and no late work is allowed in this course.
6. Handout fee: $100.
7. Each volunteer response will be added with 1/10 point of the final total grade. Any volunteer participation of a competition or speech in English will gain 1 point for your total grade.
8. From the second week on, you will need to sit on a fixed place.
9. Everyone needs to use the textbook and no copied one can be used in class. If you use a copied one, you will not pass the class automatically.

Guidelines for the final report
1. Form a group of 6 people (may be adjusted based on class size)
2. Design a commercial to introduce the English Department (If you are not English major, you can choose to make a commercial of your department or our school)
3. The commercial should be made into a video (about 6 minutes).
4. For the presentation, you need to make a ppt to introduce your commercial and design concept (about 4 minutes), and play the commercial video to the class.
 

課程大綱補充資料   Supplementary Material of Course Syllabus