課程簡介 Course Introduction
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開課年度學期 Year / Term
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106 學年度 第 2 學期
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開課班級 Department
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英語學系 英語一
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授課方式 Instructional Method
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課堂教學 、 中英文雙語授課
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課程電腦代號 Course Reference Number
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127064
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課程名稱(中文) Course Title(Chinese)
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廣告英文
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課程名稱(英文) Course Title(English)
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Advertisements in English
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學分數/時數 Credit Hours
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2 /
2
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必(選)修 Requirement / Elective Course
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選修
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授課老師 Instructor
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謝麗雪
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助教 Teaching Assistant
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上課時間 Meeting Time
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星期四,節次4、5
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上課教室 Classroom
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J202
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Office Hours
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謝麗雪:2233/4589
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獲獎及補助情形 Awards and Grants |
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聯合國永續發展目標 (SDGs跨域類別) Sustainable Development Goals, SDGs |
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課程目標 Learning Objectives
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Advertising in English is about learning basic knowledge of current linguistic forms of advertising and cultivation of application of advertising language. This course combines the advertising application activities with theory and practice, and requires the following content. First, commercial is an important expressive method, which helps to understand language, so understanding the advertising language is important. Second, learning the analytical ability of advertising language helps to understand appropriate linguistic phenomena and avoid similar errors. Third, learning correct language in advertisement assists the application in the advertising service, so that practice can be applied with the theory and make the students’ advertising knowledge develop better and improve their life style. After taking the course, students may improve their oral expressive ability and translation skills. They may also actively get in touch with more types of materials in learning English.
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先修 ( 前置 ) 課程 Prerequisite
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課程大綱 Course Syllabus
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週次 Week |
課程單元大綱 Unit |
教學方式 Instructional Method/Style/Teaching Style |
參考資料或相關作業 References or Related Materials |
評量方式 Grading |
1
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2/22 School ceremony
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No class
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2
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3/1 Class introduction+The dimensions of advertising
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3
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3/8 The dimensions of advertising
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4
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3/15 Analyzing the communication process
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5
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3/22 Buying decision process
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6
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3/29 creativity and advertising
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7
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4/5
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Holiday
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No class
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8
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4/12 Art and copy
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9
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4/19 Producing ads for print, electronic, and digital media
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10
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4/26 Language and paralanguage
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11
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5/3 Words and phrases
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12
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5/10 Prosody, parallelism, poetry
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13
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5/17 Midterm (presentation of a two-commercial analysis)
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14
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5/24 Principles of persuasion
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15
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5/31 persuasion techniques
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16
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6/7 mid-term exam
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17
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6/14 Final report
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18
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6/21 Final report
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單一課程對應校能力指標程度 The Degree to Which Single Course Corresponds to School Competence
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編號 No. |
校核心能力 School Core Competencies |
符合程度 Degree of conformity |
1
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道德力 (Morality)
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5
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2
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自學力 (Self-learning)
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5
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3
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創造力 (Creativity)
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5
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4
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溝通力 (Communication)
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5
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5
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就業力 (Employability)
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4
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單一課程對應系能力指標程度 The Degree to Which Single Course Corresponds to Department Competence
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編號 No. |
類別 Category |
系核心能力 Department Core Competencies |
符合程度 Degree of conformity |
01
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系所
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使用英語聽、說、讀、寫之能力。
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5
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02
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系所
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使用英語文與華語文互譯之能力。
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5
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03
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系所
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進行學術研究之能力。
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4
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04
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系所
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進入職場就業之能力。
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4
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單一課程對應院能力指標程度 The Degree to Which Single Course Corresponds to College Competence
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編號 No. |
院核心能力 College Core Competencies |
符合程度 Degree of conformity |
1
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語文能力
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5
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2
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溝通與合作
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5
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3
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理性創新與實踐
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4
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教科書或參考用書 Textbooks or Reference Books
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館藏書名 Library Books
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備註 Remarks
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PPT and handouts 邱玉容(2008)。Advertising & English, 2nd ed。Taipei: Bookman. 王嚥希(2008). Business Advertising. Beijing: University of International Business and Economics Press. Cook, G. (2006). The Discourse of Advertising, 2nd ed. London: Routledge. (請尊重智慧財產權,不得非法影印教科書)
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※請尊重智慧財產權,不得非法影印教科書※
※ Please respect intellectual property rights and do not illegally photocopy textbooks. ※
教學方法 Teaching Method
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教學方法 Teaching Method
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百分比 Percentage
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Lectures
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50 %
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discussion
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25 %
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audio/visual aids and group/individual task
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25 %
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總和 Total |
100 % |
成績評量方式 Grading
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評量方式 Grading |
百分比 Percentage |
Class participation
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10 %
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group discussion and exercises
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15 %
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midterm exam
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35 %
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final report(presentation: 15%, ppt 10%, Written commercial proposal design word 10%)
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35 %
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comments
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5 %
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總和 Total |
100 % |
成績評量方式補充說明
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Class participation: 10%, comments: 5%, group discussion 15%, midterm exam 35% and final report 35%. An extra 0.1 point or more grades will be given for each voluntary response or performance in class.(the maximum is 5%).Each lateness for 10 minutes would cost 1 point of total grade. .
Requirements 1. The assigned text should be read before class. 2. Homework should be done at home and then you may pose questions to be answered in class. 3. Pairs will be assigned to present their conversation from the textbook. Group discussion with presentation will be done in class. 4. 10% of the grade of class participation and discussion will be deducted for one hour absence (20 minutes/50 minutes late will be counted as one absence). 5. No cheating and no late work is allowed in this course. 6. Handout fee: $100. 7. Each volunteer response will be added with 1/10 point of the final total grade. Any volunteer participation of a competition or speech in English will gain 1 point for your total grade. 8. From the second week on, you will need to sit on a fixed place. 9. Everyone needs to use the textbook and no copied one can be used in class. If you use a copied one, you will not pass the class automatically.
Guidelines for the final report 1. Form a group of 6 people (may be adjusted based on class size) 2. Design a commercial to introduce the English Department (If you are not English major, you can choose to make a commercial of your department or our school) 3. The commercial should be made into a video (about 6 minutes). 4. For the presentation, you need to make a ppt to introduce your commercial and design concept (about 4 minutes), and play the commercial video to the class.
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課程大綱補充資料 Supplementary Material of Course Syllabus
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