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課程簡介 Course Introduction
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開課年度學期 Year / Term
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113 學年度 第 1 學期
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開課班級 Department
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英語學系(進修學士班) 英語系夜二
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授課方式 Instructional Method
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課堂教學 、 中英文雙語授課
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課程電腦代號 Course Reference Number
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227020
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課程名稱(中文) Course Title(Chinese)
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廣告英文
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課程名稱(英文) Course Title(English)
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Advertisements in English
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學分數/時數 Credit Hours
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2 /
2
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必(選)修 Requirement / Elective Course
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選修
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授課老師 Instructor
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林惠玲
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助教 Teaching Assistant
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上課時間 Meeting Time
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星期三，節次C、D
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上課教室 Classroom
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J209
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Office Hours
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| 獲獎及補助情形 Awards and Grants |
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| 聯合國永續發展目標 (SDGs跨域類別) Sustainable Development Goals, SDGs |
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SDGs 17.
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多元夥伴關係：建立多元夥伴關係，協力促進永續願景
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課程目標 Learning Objectives
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This course suits students to understand the brief ideas of advertising in English. It is involved with a thirst and willing-to-take-challenge mind with intermediate leveled comprehension. Students will be practiced to recognize headline, visual, copy, slogan, logo and layout through the various topics in different categories on a daily basis.
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先修 ( 前置 ) 課程 Prerequisite
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None
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| 彈性教學規劃 Flexible Teaching/Planning Schedules |
| ＊本課程實施16+2週彈性教學方案，其中第17、18週之彈性規劃如下： |
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課程大綱 Course Syllabus
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| 週次 Week |
課程單元大綱 Unit |
教學方式 Instructional Method/Style/Teaching Style |
參考資料或相關作業 References or Related Materials |
評量方式 Grading |
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1
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Course description and in-person interviews
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lecture and interview
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2
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Advertising concepts
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Lecture, practice, discussion
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3
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Advertising in errors
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Lecture, practice, discussion
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4
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slogan
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Lecture, practice, discussion
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5
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Slogan
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Lecture, practice, discussion
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6
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Logo
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Lecture, practice, discussion
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7
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Logo
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Lecture, practice, discussion
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8
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Layout
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Lecture, practice, discussion
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9
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Midterm
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Group presentation
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10
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Copy
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Lecture, practice, discussion
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11
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Copy
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Lecture, practice, discussion
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12
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Headline
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Lecture, practice, discussion
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13
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Headline
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Lecture, practice, discussion
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14
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Visual
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Lecture, practice, discussion
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15
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Story
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Lecture, practice, discussion
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16
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Story
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Lecture, practice, discussion
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17
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Final Exam
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Presentation
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18
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Final Exam
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Presentation
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單一課程對應校能力指標程度 The Degree to Which Single Course Corresponds to School Competence
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| 編號 No. |
校核心能力 School Core Competencies |
符合程度 Degree of conformity |
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1
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公民力 (Citizen)
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4
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2
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自學力 (Self-learning)
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4
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3
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資訊力 (Information)
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4
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4
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創造力 (Creativity)
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4
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5
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溝通力 (Communication)
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3
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6
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就業力(Employability)
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3
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單一課程對應系能力指標程度 The Degree to Which Single Course Corresponds to Department Competence
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| 編號 No. |
類別 Category |
系核心能力 Department Core Competencies |
符合程度 Degree of conformity |
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01
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系所
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使用英語聽、說、讀、寫之基本能力。
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4
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02
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系所
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使用英語文與華語文互譯之基本能力。
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4
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03
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系所
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進行學術研究之基本能力。
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4
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04
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系所
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進入職場就業之基本能力。
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3
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單一課程對應院能力指標程度 The Degree to Which Single Course Corresponds to College Competence
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| 編號 No. |
院核心能力 College Core Competencies |
符合程度 Degree of conformity |
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1
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雙語能力
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4
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2
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跨域能力
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4
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3
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解決問題與研究能力
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4
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教科書或參考用書 Textbooks or Reference Books
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館藏書名 Library Books
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備註 Remarks
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自編
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※請尊重智慧財產權，不得非法影印教科書※
※ Please respect intellectual property rights and do not illegally photocopy textbooks. ※
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教學方法 Teaching Method
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教學方法 Teaching Method
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百分比 Percentage
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講述
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30 %
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影片欣賞
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10 %
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討論
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20 %
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問題導向學習
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20 %
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個案研討
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20 %
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| 總和 Total |
100 % |
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成績評量方式 Grading
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| 評量方式 Grading |
百分比 Percentage |
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個人書面報告
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30 %
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個人口頭報告
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30 %
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課堂參與
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20 %
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出席狀況
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20 %
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| 總和 Total |
100 % |
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課程大綱補充資料 Supplementary Material of Course Syllabus
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