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課程簡介 Course Introduction
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開課年度學期 Year / Term
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113 學年度 第 1 學期
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開課班級 Department
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經營與管理學系科技管理碩士在職專班(夜) 經管系科管碩專合(夜)
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授課方式 Instructional Method
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課堂教學 、 中文
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課程電腦代號 Course Reference Number
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225007
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課程名稱(中文) Course Title(Chinese)
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高科技行銷
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課程名稱(英文) Course Title(English)
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High-tech Marketing
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學分數/時數 Credit Hours
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3 /
3
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必(選)修 Requirement / Elective Course
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選修
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授課老師 Instructor
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林懿貞
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助教 Teaching Assistant
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上課時間 Meeting Time
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星期二，節次D、E、F
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上課教室 Classroom
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ZA301
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Office Hours
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林懿貞：1122/BCBC
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| 獲獎及補助情形 Awards and Grants |
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| 聯合國永續發展目標 (SDGs跨域類別) Sustainable Development Goals, SDGs |
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課程目標 Learning Objectives
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Marketing of High-Technology is designed to understand the marketing strategy especially for High-Technology products and industry.
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先修 ( 前置 ) 課程 Prerequisite
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| 彈性教學規劃 Flexible Teaching/Planning Schedules |
| ＊本課程實施16+2週彈性教學方案，其中第17、18週之彈性規劃如下： |
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課程大綱 Course Syllabus
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| 週次 Week |
課程單元大綱 Unit |
教學方式 Instructional Method/Style/Teaching Style |
參考資料或相關作業 References or Related Materials |
評量方式 Grading |
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1
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Defining High Tech
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Lecture
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ch.1
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Participation
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2
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Strategy and Corporate Culture in High-Tech Firms
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Lecture and Case Study
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ch.2
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3
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Case Study and Discussion
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Discussion
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Assignment 1
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Discussion
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4
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Relationship Marketing
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Lecture
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ch.3
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5
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Marketing Orientation and R&D
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Lecture and Case Study
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ch.4
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6
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Case Study and Discussion
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Lecture and Discussion
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Assignment 2
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Discussion
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7
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Marketing Research in High-Tech Markets
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Lecture
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ch.5
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8
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Understanding High-Tech Customers
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Lecture and Case Study
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ch.6
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9
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Product Development and Management Issues in High-Tech Markets
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Lecture and paper study
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ch.7
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10
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Distribution Channels and SCM
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Lecture and Case Study
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ch.8
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11
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Case Study and Discussion
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Discussion and paper study
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Assignment 3
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Discussion
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12
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Pricing Considerations in High-Tech Markets
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Lecture and Case Study
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ch.9
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13
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Advertising and Promotion in High-Tech Markets
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Lecture and paper study
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ch.10
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14
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Case Study and Discussion
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Lecture and Discussion
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Assignment
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Discussion
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15
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E-Business, EC and the Internet
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Lecture and paper study
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ch.11
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16
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Realizing the Promise of Technology
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Lecture and Case Study
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ch.12
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17
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Related paper study and Case Report
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Discussion
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Oral presentation
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18
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Related paper study and Case Report
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Discussion
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Oral presentation
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單一課程對應校能力指標程度 The Degree to Which Single Course Corresponds to School Competence
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| 編號 No. |
校核心能力 School Core Competencies |
符合程度 Degree of conformity |
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單一課程對應系能力指標程度 The Degree to Which Single Course Corresponds to Department Competence
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| 編號 No. |
類別 Category |
系核心能力 Department Core Competencies |
符合程度 Degree of conformity |
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01
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系所
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產業分析與發展規劃
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5
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02
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系所
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科管議題分析與表達
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5
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03
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系所
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創新與研發管理
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5
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04
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系所
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技術預測與評估
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4
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05
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系所
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技術規劃與企業策略整合
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5
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單一課程對應院能力指標程度 The Degree to Which Single Course Corresponds to College Competence
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| 編號 No. |
院核心能力 College Core Competencies |
符合程度 Degree of conformity |
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1
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溝通表達能力
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5
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2
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分析辨證能力
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5
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3
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創新思維能力
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5
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4
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全球意識能力
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5
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5
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問題解決能力
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5
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6
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專業知能
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5
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教科書或參考用書 Textbooks or Reference Books
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館藏書名 Library Books
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備註 Remarks
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(1)Key book：Mohr, Jakki, Sengupta, Sanjit, and Slater Stanley, “Marketing of High-Technology Products and Innovations, Pearson Education International, Inc., 2005
(2)References：
Journal
1. Industrial Marketing Management
2. Journal of Marketing
3. Journal of Marketing Research
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※請尊重智慧財產權，不得非法影印教科書※
※ Please respect intellectual property rights and do not illegally photocopy textbooks. ※
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教學方法 Teaching Method
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教學方法 Teaching Method
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百分比 Percentage
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Instruction
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70 %
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Case study
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30 %
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| 總和 Total |
100 % |
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成績評量方式 Grading
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| 評量方式 Grading |
百分比 Percentage |
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出缺席與討論
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30 %
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期中報告
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30 %
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Final project
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40 %
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| 總和 Total |
100 % |
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課程大綱補充資料 Supplementary Material of Course Syllabus
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