單一課程對應校能力指標程度   The Degree to Which Single Course Corresponds to School Competence
編號 No.	校核心能力 School Core Competencies	符合程度 Degree of conformity
1	公民力 (Citizen)	3
2	自學力 (Self-learning)	4
3	資訊力 (Information)	4
4	創造力 (Creativity)	4
5	溝通力 (Communication)	4
6	就業力(Employability)	4

單一課程對應系能力指標程度   The Degree to Which Single Course Corresponds to Department Competence
編號 No.	類別 Category	系核心能力 Department Core Competencies	符合程度 Degree of conformity
01	系所	使用英語聽、說、讀、寫之能力。	5
02	系所	使用英語文與華語文互譯之能力。	3
03	系所	進行學術研究之能力。	3
04	系所	進入職場就業之能力。	4
05	系所	進行跨文化溝通之能力	4

單一課程對應院能力指標程度   The Degree to Which Single Course Corresponds to College Competence
編號 No.	院核心能力 College Core Competencies	符合程度 Degree of conformity
1	雙語能力	5
2	跨域能力	5
3	解決問題與研究能力	4

教科書或參考用書   Textbooks or Reference Books

館藏書名   Library Books

備註   Remarks

PPT and handouts 朱延智 (2014)。品牌行銷與管理。台北: 五南。 許安華 邱淑華 (2004)。概念與操作 廣告創意(pp. 66-93, 110-123, 146-152。台北: 揚智文化事業。 黃治蘋（2008）。廣告企劃Step- by- step (pp. 12-32)。台北: 早安財經文化。 翟治平 樊志育 （2009）。廣告設計學(pp. 37-46)。台北: 揚智文化事業。 劉元立 (2012)。成功廣告影片的創意與製作。台北: 國家。 蕭富峰(1999) 。廣告行銷讀本(pp. 111-112)。台北:遠流。 戴國良(2017)。圖解品牌學(pp. 4-5, 300-301, 326-327)。台北: 書泉。 莊麗卿(1998)。認識廣告。台北:遠流。 郭泰 郭瑾 (2004)。視覺系英文。台北:遠流。 王嚥希（2008）. Business advertising. Beijing: University of International Business and Economics Press. 邱玉容（2008）。Advertising & English, 2nd ed。Taipei: Bookman. Cook, G. (2006). The discourse of advertising, 2nd ed. London: Routledge. (請尊重智慧財產權，不得非法影印教科書)

※   Please respect intellectual property rights and do not illegally photocopy textbooks.  ※

教學方法   Teaching Method
教學方法 Teaching Method	百分比 Percentage
Lectures	50 %
discussion	25 %
audio/visual aids and group/individual task	25 %
總和  Total	100 %

成績評量方式   Grading
評量方式 Grading	百分比 Percentage
Class participation+attendance	15 %
midterm exam	35 %
final report (presentation: 15%, ppt 10%, Written commercial proposal design word 10%)	35 %
Group discussions, worksheets and tasks	15 %
總和  Total	100 %

成績評量方式補充說明

Class participation: 10%, comments: 5%, group discussion 15%, midterm exam 35% and final report 35%. An extra 0.1 point or more grades will be given for each voluntary response or performance in class. (the maximum is 5%). Each time of absence would cost 1 point of total grade. The time of lateness will be accumulated for losing total grade as being absence. Requirements 1. Everyone needs to do tasks in class and out of class, which will be graded. 2. Some assigned tasks will be done after class and then you may pose questions to be answered in class. 3. Pair or group discussion and presentation will be done and recorded in class. Each one needs to speak for 5 times. 4. one point of the final grade of the course will be deducted for one hour absence (10 minutes/50 minutes late will be counted as one absence). 5. No cheating and no late work is allowed in this course. 6. Handout and worksheet fee: $60. 7. Each volunteer response will be added with 1/10 point of the final total grade after the fifth times. Any volunteer participation of a competition in English will gain 1 point for your total grade. 8. From the second week on, you will need to sit on a fixed place. Guidelines for the final report 1. Form a group of 6 people (may be adjusted based on the class size) 2. Design a commercial film to introduce the English Department (or a designed product) (If you are not English major, you can choose to make a commercial film of your department or our school). 3. The commercial film should be made into a video with subtitles, pictures, dramas, music in a story (about 6 minutes). 4. For the presentation, you need to make a ppt to introduce your commercial and design concept (about 10 minutes and everyone needs to talk for about 1.5 minutes), and play the commercial video to the class.

課程大綱補充資料   Supplementary Material of Course Syllabus