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課程簡介 Course Introduction
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開課年度學期 Year / Term
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113 學年度 第 1 學期
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開課班級 Department
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經營與管理學系 經管三四合選
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授課方式 Instructional Method
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課堂教學 、 英語
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課程電腦代號 Course Reference Number
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125020
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課程名稱(中文) Course Title(Chinese)
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消費者行為
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課程名稱(英文) Course Title(English)
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Consumer Behavior
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學分數/時數 Credit Hours
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3 /
3
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必(選)修 Requirement / Elective Course
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選修
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授課老師 Instructor
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林懿貞
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助教 Teaching Assistant
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上課時間 Meeting Time
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星期一，節次3、4、5
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上課教室 Classroom
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ZA301
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Office Hours
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林懿貞：1122/BCBC
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| 獲獎及補助情形 Awards and Grants |
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| 聯合國永續發展目標 (SDGs跨域類別) Sustainable Development Goals, SDGs |
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SDGs 09.
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工業化、創新及基礎建設：建立具有韌性的基礎建設，促進包容且永續的工業，並加速創新
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SDGs 11.
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永續城鄉：建構具包容、安全、韌性及永續特質的城市與鄉村
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SDGs 12.
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責任消費及生產：促進綠色經濟，確保永續消費及生產模式
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課程目標 Learning Objectives
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Consumer Behavior is designed to offers a practical, business approach, designed to help students apply consumer behavior principles to their studies in business and marketing, to their future business careers, and also to their private lives, as consumers. This multi-disciplinary field can tempt both students and instructors to stray from the basic business principles they should take away from the course.
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先修 ( 前置 ) 課程 Prerequisite
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| 彈性教學規劃 Flexible Teaching/Planning Schedules |
| ＊本課程實施16+2週彈性教學方案，其中第17、18週之彈性規劃如下： |
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課程大綱 Course Syllabus
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| 週次 Week |
課程單元大綱 Unit |
教學方式 Instructional Method/Style/Teaching Style |
參考資料或相關作業 References or Related Materials |
評量方式 Grading |
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1
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Consumer Behavior and Consumer Research
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Lecture
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C1
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participation
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2
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Motivation, Ability, and Opportunity
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Lecture
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C2 & Assignment 1
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Oral presentation
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3
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From Exposure to Comprehension
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Lecture and Problem solving
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C3
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Assignment 1- Advertising
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4
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Pre-Purchase Processes: Need Recognition, Search and Pre-Purchase Evaluation
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Lecture and Problem solving
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C4 & Assignment 2
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Oral Presentation
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5
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Attitudes Based on High Consumer Effort
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Lecture and Problem solving
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C5
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Assignment 2- Video
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6
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Post-Purchase Processes: Consumption and Post-Consumption Evaluations
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Lecture and Cases
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C6 & Assignment 3
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Oral Presentation,Assignment 3
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7
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Problem Recognition and Information Search
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Lecture and Video
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C7
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Assignment 4-marketing problem
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8
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Judgment and Decision Making Based on High Consumer Effort
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Lecture and Problem solving
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C8 & Assignment 4
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Oral Presentation
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9
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Judgment and Decision Making Based on Low Consumer Effort
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Lecture and Cases
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C9
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Assignment 5- google trend
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10
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Post-Decision Processes
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Lecture and Problem solving
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C10 & Assignment 5
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Oral presentation
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11
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Case Study
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Lecture and Case study
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Participation
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12
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Case Study
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Lecture and Case study
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Participation
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13
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Social Influences on Consumer Behavior
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Lecture
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C11
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14
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Consumer Diversity
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Lecture
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C12 & Assignment 6
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Oral presentation
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15
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Household and Social Class Influences
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Lecture & Cases
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C13
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16
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Join the forum
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17
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Report
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Oral Presentation and final report
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18
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Report
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Oral Presentation and final report
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單一課程對應校能力指標程度 The Degree to Which Single Course Corresponds to School Competence
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| 編號 No. |
校核心能力 School Core Competencies |
符合程度 Degree of conformity |
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單一課程對應系能力指標程度 The Degree to Which Single Course Corresponds to Department Competence
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| 編號 No. |
類別 Category |
系核心能力 Department Core Competencies |
符合程度 Degree of conformity |
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01
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系所
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團隊合作
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5
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02
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系所
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專業知能
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5
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03
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系所
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問題解決
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5
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04
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系所
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思維辯證
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5
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05
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系所
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道德關懷
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4
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06
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系所
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溝通表達
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5
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單一課程對應院能力指標程度 The Degree to Which Single Course Corresponds to College Competence
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| 編號 No. |
院核心能力 College Core Competencies |
符合程度 Degree of conformity |
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1
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溝通表達能力
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5
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2
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分析辨證能力
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5
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3
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創新思維能力
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5
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4
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全球意識能力
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5
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5
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問題解決能力
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5
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6
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專業知能
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5
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教科書或參考用書 Textbooks or Reference Books
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館藏書名 Library Books
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備註 Remarks
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Consumer Behavior, HOYER/Maclinnis/Pieters
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※請尊重智慧財產權，不得非法影印教科書※
※ Please respect intellectual property rights and do not illegally photocopy textbooks. ※
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教學方法 Teaching Method
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教學方法 Teaching Method
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百分比 Percentage
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Lecture
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50 %
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Case study
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30 %
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Project
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20 %
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| 總和 Total |
100 % |
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成績評量方式 Grading
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| 評量方式 Grading |
百分比 Percentage |
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Participation
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30 %
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Project- Midterm report
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30 %
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Project- Final report
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40 %
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| 總和 Total |
100 % |
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課程大綱補充資料 Supplementary Material of Course Syllabus
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