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課程大綱 Course Syllabus
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| 週次 Week |
課程單元大綱 Unit |
教學方式 Instructional Method/Style/Teaching Style |
參考資料或相關作業 References or Related Materials |
評量方式 Grading |
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1
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Introduction to EC
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2
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Introduction to EC-Keys to deliver for EC
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Lecture, Discussion
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Case study
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3
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Scenario Analysis-EC scenario for some cases
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Lecture, Discussion
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Assignment-Scenario Analysis
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4
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ERP- ERP and smart manufacturing
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Lecture, Discussion
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5
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SCM- Logistics and Score methodology
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Methodology introduction
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Assignment-find SCM cases
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6
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SCM-Global Logistics
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Global case study
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Paper study
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7
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Business Model-draw AS-IS and TO-BE Business model
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Study difference models
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Business models for Bio and wheelchair cases
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8
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Business Model- learning from Business plan
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Show Business Plans
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Other Business Plan
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Assignment-Practice for drawing business model
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9
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CRM-Studying from reference book
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Value Chain tools
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CRM papers
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10
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CRM-Learning from 3 different CRM papers
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Compare 3 different CRM models
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Assignment-CRM model for the case
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11
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CRM-Combing academy knowledge with application
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More applications for discussion
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CRM Applications
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12
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CRM-Global case study
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More cases
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Global cases for reference
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13
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RFID-Technology
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Technology Analysis
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14
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RFID-Application from the world
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Different business applications
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Assignment-Future business model
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15
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Social Media-Technology and Application,Mobile commerce-Technology and Application
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Lecture, Discussion
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Assignment-user experience
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16
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FINAL REPORT
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17
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Case study (Identify the problems, submit on-line report)
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Self-learning from the students (Collect marketing analysis report related to case company.)
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Find articles of case company from SDOL database. Finish on-line assignment.
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Join the discussion and check the on-line assignment and give responses.
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18
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Visiting the case company
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Get information by using observation method
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Finish on-line assignment.000
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Check the EC system and do the evaluation of the case
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※ Please respect intellectual property rights and do not illegally photocopy textbooks. ※