|
|
課程簡介 Course Introduction
|
|
開課年度學期 Year / Term
|
113 學年度 第 1 學期
|
|
開課班級 Department
|
經營與管理學系科技管理碩士班 科管碩班
|
|
授課方式 Instructional Method
|
課堂教學 、 英語
|
|
課程電腦代號 Course Reference Number
|
125005
|
|
課程名稱(中文) Course Title(Chinese)
|
電子商務
|
|
課程名稱(英文) Course Title(English)
|
Electronic Commerce
|
|
學分數/時數 Credit Hours
|
3 /
3
|
|
必(選)修 Requirement / Elective Course
|
選修
|
|
授課老師 Instructor
|
林懿貞
|
|
助教 Teaching Assistant
|
|
|
上課時間 Meeting Time
|
星期一，節次8、9、A
|
|
上課教室 Classroom
|
ZB206
|
|
Office Hours
|
林懿貞：1122/BCBC
|
| 獲獎及補助情形 Awards and Grants |
|
|
| 聯合國永續發展目標 (SDGs跨域類別) Sustainable Development Goals, SDGs |
|
|
|
課程目標 Learning Objectives
|
1.EC Theoretic background and application
2.Scenario Analysis
3.Business Model
4.Case Study
|
|
先修 ( 前置 ) 課程 Prerequisite
|
|
|
| 彈性教學規劃 Flexible Teaching/Planning Schedules |
| ＊本課程實施16+2週彈性教學方案，其中第17、18週之彈性規劃如下： |
|
|
課程大綱 Course Syllabus
|
| 週次 Week |
課程單元大綱 Unit |
教學方式 Instructional Method/Style/Teaching Style |
參考資料或相關作業 References or Related Materials |
評量方式 Grading |
|
1
|
Introduction to EC
|
|
|
|
|
2
|
Introduction to EC-Keys to deliver for EC
|
Lecture, Discussion
|
Case study
|
|
|
3
|
Scenario Analysis-EC scenario for some cases
|
Lecture, Discussion
|
|
Assignment-Scenario Analysis
|
|
4
|
ERP- ERP and smart manufacturing
|
Lecture, Discussion
|
|
|
|
5
|
SCM- Logistics and Score methodology
|
Methodology introduction
|
|
Assignment-find SCM cases
|
|
6
|
SCM-Global Logistics
|
Global case study
|
Paper study
|
|
|
7
|
Business Model-draw AS-IS and TO-BE Business model
|
Study difference models
|
Business models for Bio and wheelchair cases
|
|
|
8
|
Business Model- learning from Business plan
|
Show Business Plans
|
Other Business Plan
|
Assignment-Practice for drawing business model
|
|
9
|
CRM-Studying from reference book
|
Value Chain tools
|
CRM papers
|
|
|
10
|
CRM-Learning from 3 different CRM papers
|
Compare 3 different CRM models
|
|
Assignment-CRM model for the case
|
|
11
|
CRM-Combing academy knowledge with application
|
More applications for discussion
|
CRM Applications
|
|
|
12
|
CRM-Global case study
|
More cases
|
Global cases for reference
|
|
|
13
|
RFID-Technology
|
Technology Analysis
|
|
|
|
14
|
RFID-Application from the world
|
Different business applications
|
|
Assignment-Future business model
|
|
15
|
Mobile commerce-Technology and Application
|
Lecture, Discussion
|
|
|
|
16
|
Social Media-Technology and Application
|
Review paper and case
|
|
Assignment-user experience
|
|
17
|
AI & Big Data-Future trends
|
Discussion
|
|
|
|
18
|
FINAL REPORT
|
Discussion
|
|
FINAL REPORT
|
|
單一課程對應校能力指標程度 The Degree to Which Single Course Corresponds to School Competence
|
| 編號 No. |
校核心能力 School Core Competencies |
符合程度 Degree of conformity |
|
單一課程對應系能力指標程度 The Degree to Which Single Course Corresponds to Department Competence
|
| 編號 No. |
類別 Category |
系核心能力 Department Core Competencies |
符合程度 Degree of conformity |
|
01
|
系所
|
產業分析與發展規劃
|
0
|
|
02
|
系所
|
科管議題分析與表達
|
0
|
|
03
|
系所
|
創新與研發管理
|
0
|
|
04
|
系所
|
技術預測與評估
|
0
|
|
05
|
系所
|
技術規劃與企業策略整合
|
0
|
|
單一課程對應院能力指標程度 The Degree to Which Single Course Corresponds to College Competence
|
| 編號 No. |
院核心能力 College Core Competencies |
符合程度 Degree of conformity |
|
教科書或參考用書 Textbooks or Reference Books
|
|
館藏書名 Library Books
|
|
備註 Remarks
|
|
|
※請尊重智慧財產權，不得非法影印教科書※
※ Please respect intellectual property rights and do not illegally photocopy textbooks. ※
|
教學方法 Teaching Method
|
|
教學方法 Teaching Method
|
百分比 Percentage
|
|
講述
|
50 %
|
|
個案研討
|
30 %
|
|
專題實作
|
20 %
|
| 總和 Total |
100 % |
|
成績評量方式 Grading
|
| 評量方式 Grading |
百分比 Percentage |
|
Participation and Assignment
|
40 %
|
|
Case study
|
60 %
|
| 總和 Total |
100 % |
|
課程大綱補充資料 Supplementary Material of Course Syllabus
|
|
|
|