E-Course首頁

 099 學年度 第 2 學期 行政管理學系 王光旭教師 專業英文 課程教材
2011/5/7 上午 12:07:29 #2
s09732039 
郭怡貞 
學生 
本課程發文次數: 9 
　  
It’s happy Friday today! When I arrived Tainan train station this afternoon, to my surprise, people was crowded together on the platform. It reminded me that the mother’s day is coming! I thought myself that the festival days seem to make lots of fun to immutable and frozen life.

Today’s speech is taking about what we can learn from Coca-cola. Coca-cola is a big transnational corporation, in the world, it possession of a volume of trade even with the place pathless. The speaker said that why can’t government and NGO follow the example to public good? Thus, we might solve the sanitation problem, AIDS, and other disease.

The great different between Coca-cola and government, NGO, is their attitude. The former is customer-oriented and always focus on making profit. They are insightful and talent to develop consumer markets. On the other hand, the latter are not focus on making money; they have other goal to reach. However, if the theme is not what government and NGO pay close attention to, it might be neglect.

I don’t know how to change the awful situation now; the fund is going to run out. Although the power of an individual is littleness, unity is strength. We should strength of the one to make common view, and then improve the world together.
2011/5/8 下午 10:40:41 #3
s09732035 
張伊婷 
學生 
本課程發文次數: 9 
　  
My feeling：
It's so amazing about the Coke's success in whole world, above all, they could sold 1.5 billion servings every single day in developing countries. What a astonishing number. Hence, if this fruitful result could effectively work on the public good, it is sure truly better in every nation. That's why the speaker hopes the governments and NGOs to learn and seek for the reason of omnipresence of Coca-Cola.

It's a tendency towards the coordination of government and private enterprises in major countries. They figure out that it's necessary to learn or be assisted in using real-time data, marketing and integrate entrepreneurial talent into government from each others. Altogether, the key element of success is what is the people want？. And to do they want.
2011/5/8 下午 10:59:43 #4
s09732029 
胡慧君 
學生 
本課程發文次數: 9 
　  
That is a special speech about nonprofits can learn from Coca-Cola. The speaker told us that there have three things that nonprofits can learn from Coca-Cola.
The first is taking real-time and immediately feed it back into the product. Second, Coca-Cola taps into local entrepreneurial talent. And the last is Coca-Cola does incredible marketing.

There is no doubt that most people live a world which is filled with information which transfers from other places quickly. However, sometime people cannot get enough information to handle struggle situations especially in developing countries. If people have not enough of real-time data, they will have no ideas about solve the problems. People cannot define what main problem which people must take the next step to deal with. In the short, if people have real-time data, they can immediately analyze information and feed it back into the government or the nonprofits.

That is no special for people which had read studied about marketing strategy of Coca-Cola taps into local entrepreneurial talent. Despite people realize this idea which Coca-Cola strategy. That still is a really different point which nonprofits also can tap into local entrepreneurial talent. It is actually redefine the relationship between consumers and suppliers. When people want to have serves, they usually must go to the store to buy something they need. However, it is over changed in this concept. It is not necessary that consumer have to arrive to stores, suppliers will offer their products and serves to their consumers. That is a new view to change the government uses traditional methods to solve the problems but in vain.

As well known, Coca-Cola does incredible marketing. What nonprofits can learn from Coca-Cola? It is not means nonprofits have to create marketing too. That means nonprofits must educate people what is right and good for them. Once people respect the points, it is easier to push policy or progress.

Just like speaker said that if we are going to speed up the progress and even faster, we need to learn the innovators and those innovators come from every single sector. In the other words, no matter nonprofits and government can learn from business, and it can offer more benefits to feed back public people.
2011/5/9 下午 06:46:59 #5
s09732008 
杜維桓 
學生 
本課程發文次數: 9 
　  
"What nonprofits can learn from Coca-Cola". What a special title.
We can learn three things from coca cola .The author link the brand spreading with how to save lives more effective. That is really moderately. First, Coca Cola use the real-time data, as a huge and famous brand, how to get more and more profits are most important.And this goal drive Coca Cola to rely on their accurate data. Then to feed back on its products.This great process can be suit to government.However, government need have powerful basis to implement any policies and it can mobilize more staffs,resources.On the contrary, nonprofits are based on public benefit.The resources are not enough to get and analyze real-time data. That is its weakness.
Second,good at tapping into the local.It reminds that no matter governments or nonprofits,they can't just implement plans or policies abstract and extensive.
Third, marketing. That's why Coca Cola can sustain its status and continually toward next level. Public department versus enterprise, the biggest different is the marketing.But, a lot of scholars appeal the conception---"Entrepreneurial government". I trust this new paradigm will drive government develop toward this direction.then, government can create unique way is different from enterprises but relevant. As to nonprofits, how to market their ideals must be more difficult.Just because their capitals and resources are less than enterprises and governments.I consider if governments and nonprofits can mutually assist, they can achieve a better effectiveness.
To sum briefly, Coca Cola is a benchmark to governments and businesses.


文章於 2011/5/9 下午 08:46:24 被 s09732008 編輯過
2011/5/9 下午 11:00:16 #7
s09732025 
龔雅 
學生 
本課程發文次數: 9 
　  
To begin with, Coke is really famous and ubiquitous. They sell 1.5 billion servings every single day. What a huge quantity. Now, Coke has been already 125 years old. Also, Coke's success makes us wonder: how is it that the people in developing world can get Coke to these remote places? If Coke can do that well, we should believe that governments and NGOs can do the same thing.
The speaker mentioned that there are three things we can learn from Coca-Cola. First, they focus on real-time data and feed it back into the product immediately. The local entrepreneurial is a important role and they do incredible marketing. Second, they are good at tapping into that local entrepreneurial talent. Because the locals realize how to reach the remote places. By the way, they unlock people's potential. Third, Coke has a great marketing. Even though Coke is a global company, they take a very local approach.
In the end, governments and NGOs can learn lessons from the innovators in every sector, then make a lot of happiness just like Coke as well.
2011/5/10 下午 03:24:08 #9
s09732030 
李相儒 
學生 
本課程發文次數: 10 
　  
Coke is everywhere. We can find traces of coke in around the world. How can we learn from Coke's success? The speech told that Coke have three factor of success. One of them is that the way of use data. They have a team call team called "Knowledge and Insight." They can immediately response the information not end of the project. Second is tap into that local entrepreneurial talent. Locals really know how to reach their living places and know to make them change. Third is marketing. Even though, Coke is a global company. But they take a local approach. They esteem culture of various countries and make their product combine with them. If government can control these three points that must can promote policy execution. We have to know and listen how people really want, we may be able to execute project and make it compete.
2011/5/10 下午 10:05:02 #10
s09732028 
徐鳳卿 
學生 
本課程發文次數: 9 
　  
The speech is telling us how successful the company is, and asked us with regard to what governments and NGOs can learn from this successful company, Coca-Cola. That sounds staggering, doesn’t it? We often heard governments should learn from firm, but however, we seldom heard NGOs should learn from firm, like Coca-Cola in this speech.

There are three things that nonprofits can learn from Coca-Cola. Actually, because of those three things that classmates who have delivered their feelings were said quite completely, therefore, I wound like to just deliver my view at the second point, which is telling that nonprofits should try to tap into local entrepreneurial talent.

When the firm constructing branches in other places, like remote areas in particular, wound start thinking whether the firm will use their own staffs as well or not. In view of this, local people know how to reach the very hard-to-serve places, understand their own culture, and know how what motivations them to make change, it is best way to let local people to situate middle or first line. Therefore, with tapping into local entrepreneurial talent, this way could let the firm to reach the very hard-to-serve places effectively, and because of the local people understanding their own culture, knowing what motivations them to make change, it will make the products combine their culture, and the products also reflect what they really want. Surely, it will help managements of the high-level feedback and adapt to this place rapidly as well.

No matter firms or nonprofits, it is no doubt that trying to tap into local entrepreneurial talent is important. So in short, we shouldn’t ignore and take it seriously.




文章於 2011/5/10 下午 10:07:04 被 s09732028 編輯過
2011/5/10 下午 11:07:36 #12
s09732034 
邱于禎 
學生 
本課程發文次數: 9 
　  
Although tomorrow is the end of the world, I think I must finish my last homework. Haha…


The speech in this week, it’s really interesting. It takes me a different think to see coca-cola. In my part, it’s a quite different idea to re-examine coca-cola. It’s a really good idea to use coca-cola’s success. In the speech, we can see how coca-cola success in the world. By speaker, we can know that coca-cola is good at three things. First is taking real-time data and immediately feeding it back into the product. Second is tapping into local entrepreneurial talent. Third is marking. The speaker thinks that we can apply those lessons then for the public good. We can combine both, let our society becomes better and better. In my opinion, Taiwan government could learn about it. It could make public good more efficient and workable.



文章於 2011/5/10 下午 11:07:52 被 s09732034 編輯過
2011/5/10 下午 11:17:38 #13
s09732016 
劉彥良 
學生 
本課程發文次數: 9 
　  
In the speech, it talked about “Coca-Cola” which operated their productions. “Coca-Cola” is a primate company. It is a successful marketing. The successful marketing technique that let it becomes a leadership brand in the global market. However, non-profit organization what to like “Coca-Cola” popularize to the corner of the world.
First, non-profit organization is not to market their production. They would market “thing” which is their service. The service is only their production. “Coca-Cola” is a primate company. Their goal gains the most profit. These non-profit organizations are what to learn the good points to promote their service.
In many countries, a lot of people drink “Coca-Cola” but the non-profit organization does not like the “Coca-Cola”. Therefore, these non-profit organization should find their advantage themselves . The main demand goal is the people of the world. If these public welfare associations would like promote their exposure rate and services in the Third World. Therefore, It is effective to reach their goal.
2011/5/10 下午 11:20:43 #14
s09732036 
林千惠 
學生 
本課程發文次數: 9 
　  
“What is it that governments and NGOs can learn from Coke?” What a newfangled title? And it absolutely catches me. It is no doubt to say that there is something value learned about Coca-Cola by government and NGOs, even each one of us. Sure, maybe our force cannot be a strong power, but I always have the belief that believe is powerful. If we trust these and made or courage our governments and NGOs to do these things as below: take real-time data and immediately feed it back into the product. They tap into local entrepreneurial talent, and they do incredible marketing. Then I believe in the near future, we can see something changed, in t other words, we can apply those lessons then for the public good.
I want to emphasize one conception of these, that is “Why we have tap into local entrepreneurial talent as well? “, on account of they know how to reach the very hard-to-serve places, their neighbors, and they know what motivates them to make change.It’s very, very important! Isn’t it?
Finally, according to the speech said, if we can start to understand what people actually want in health and development(the elements which NGOs have been continuously searching for),that is to say, we can change communities and we can change whole nations.
2011/5/11 上午 12:24:27 #16
s09732022 
黃謙芬 
學生 
本課程發文次數: 9 
　  
Coca-Cola's marketing can be as far as developing countries. This thing is quite surprising. And how is it that the people in developing world can get Coca-Cola to these remote places? Then why can not non-profit organizations like Coca-Cola.
The lecturer provides three non-profit organizations can learn from the project. First is they take real-time data and immediately feed it back into the product. Second is they tap into local entrepreneurial talent. Final is they component of Coke's success is marketing. Coca-Cola’s three advantages are worth to learn.
Non-profit organizations should be learning Coca-Cola’s three advantages, so that it can bring to consumers the same pleasure and throughout their lives. Also believe that can change life of developing countries better.



文章於 2011/5/11 上午 12:27:14 被 s09732022 編輯過
2011/5/11 下午 05:01:33 #19
s09732018 
蘇智勇 
學生 
本課程發文次數: 9 
　  
It was real good talk, lot of learning for me.I think we all understand that the purpose of any type of marketing is to make us do, or want something. Its obvious that Coca Cola is good at this.I think we should first ask ourselves what we are trying to make people do, before we analyze the best way to make them do it.
The point is if Coca cola can have a setup there, why can't different educational organizations or NGOs operate the same strategy to help the people by providing them basic needs and educate them for perpetual results ... and should stop this killing (of mostly innocent poor people) by the Nato forces all in vain(as they are doing this for last 7 or 8 years but no positive results or a anything).
2011/5/11 下午 05:12:18 #20
s09732012 
劉邦丞 
學生 
本課程發文次數: 10 
　  
If the NGO can learn from the innovator,the NGO will work more efficiency on the public discussion or make people more participate in their discussion. In this speech,we can see the speaker points out the difference between Coca-Cola and NGO about how the organization to reach their the goal. And I think each NGO should always learn from the innovator. In other words,the NGO have to find the benching mark in the environment and analyze the data to find the key point the NGO themself should learn. Moreover, the NGO can cooperate with the corporation to find the more better ways to solve the problems. However,the corporation may not cooperate with the NGO without any benifit. The NGO should offer some appeal things to make it have the motivation. In the sum,the NGO can try a new way to deal with the former problems and it maybe bring a suprising come out to the NGO.
2011/5/12 下午 01:25:01 #21
s09732004 
黃昭儒 
學生 
本課程發文次數: 9 
　  
Why the corporations such as Coca-cola can success in worldwide market. Because Coca-cola have some key successful factors that other corporations can’t. If we can learn the successful example of Coca-cola and apply to NGOs, some public good such as sanitation, vaccinations, public works, environmental protection, and so on.

So many NGOs can learn three things from Coca-Cola. First, Coca-Cola Corporation takes real-time data to ensure that data can be analyzed, and immediately feed it back into the product. Second, they tap into local entrepreneurial talent. Third, they do incredible marketing. Therefore, NGOs need to tap into that local entrepreneurial talent as well, because the locals know the local culture and living conditions, and they are easy to close the local inhabitants. That is one of the important factors why many NGOs can’t go deep into local. And I think NGOs can create motivations let locals have requirements, and then they will understand NGOs can be relied. Finally, the locals may adapt NGOs. But I think the most important thing that NGOs can learn from Coca-Cola is “bring happiness to everywhere”. The world will more pretty.
2011/5/12 下午 03:38:08 #22
s09732006 
林克威 
學生 
本課程發文次數: 9 
　  

What nonprofits can learn from Coca-Cola? There are three lessons we learn, as real time data, tapping into local entrepreneurial talent and marketing. Why Coca-cola can success is worth the NGOs to learn.

For example, Tzu chi is the most suggest NGO. First, real time data that we can call is Responsive. When the disaster is happen, Tzu chi always arrives to the disaster area quickly than the government in the different countries. Second, tapping into local entrepreneurial talent is called Approval. Tzu chi always propagates their ideas to absorb people with same ideas. It makes organizes’ powers reinforce to do many thing they want to do. The last, marketing is the most significant. If Tzu chi doesn’t understand the local cultures, it will fail. Therefore, when Tzu chi comes to different countries, it understands first local cultures to require success opportunities. So, I think if the governments and the NGOs can rely on three patterns, it must be success.
2011/5/12 下午 08:02:31 #24
s09732002 
江秉穎 
學生 
本課程發文次數: 8 
　  
In the speech, Melinda French Gates thought there are really three things we can take away from Coca-Cola. They take real-time data and immediately feed it back into the product. They tap into local entrepreneurial talent, and they do incredible marketing. The government and NGO could learn from the business strategy of Coca-Cola. Quickly feedback could let government know the situation of their policy working. Taping into local entrepreneurial talent will make the government's decision more reality and effective. How about Coca-Cola's incredible marketing? We could change the way of policy promoting. The government and NGO should combine the demands of the policy and the thing people desired. So that, everything will get better to the way the policy wanted.
2011/5/13 上午 03:23:00 #28
s09732020 
嚴伯彥 
學生 
本課程發文次數: 9 
　  
What is it that governments and NGOs can learn from Coke? Not only the effects we pay attention but also analyze Governments and NGOs need to tap into that local entrepreneurial talent as well,
There are key factors which to distinguish Coke and governments .First, the locals know how to reach the very hard-to-serve places, their neighbors, and they know what motivates them to make change.
They take real-time data and immediately feed it back into the product. That’s responsibility and reaction which should learned by governments .They tap into local entrepreneurial talent, means if you wanna teach your child to do you want, find a similarity shows the one. Then they do incredible marketing. So let's start with the data. Unlike governments and NGOs ,Coke has a very clear bottom line. They report to a set of shareholders. They have to turn a profit. So they take the data, and they use it to measure progress. They have this very continuous feedback loop. They learn something, they put it back into the product, they put it back into the market. They have a whole team called "Knowledge and Insight." It's a lot like other consumer companies. I think the paragraph proves the success point why Coke can get.